Already in her 2014 Oscar acceptance speech, Cate Blanchett asserted that movies about women make money: ‘Those of us in the industry who are still foolishly clinging to the idea that female films with women at the center are niche experiences: they are not. Audiences want to see them! And in fact, they earn money’.
A global shift towards female-driven screen content is not only culturally essential, but economically wise as well. We, the women, are buying the most cinema tickets and subscriptions to streaming platforms and want content that speaks to us.
As a creative team, we believe that in order to move towards greater gender parity in the film industry, we must commit to pushing for change both in front of and behind the camera.
Sweet Tooth passes the Bechtel Test which requires two female characters to have a conversation that is not about a man.
It also passes the Uphold Test which demands that at least fifty percent of on-set crew are women. For Sweet Tooth, the statistics were calculated on the first day of shooting and the female crew came in at 68%, including all executive roles being filled by women.